March 2, 2021

If you own your own business, you know how essential it is to have the right logo designed for your branding. Your logo is the face, the symbol of your brand. You want a logo that is unique to you and helps customers identify your brand

A great and easy way to generate more awareness for your brand is by adding motion to your logo. Bringing life to your logo through animation makes it more engaging and memorable for your customers and potential customers alike.

One of the most important functions of a logo is to create and promote brand awareness. animated logos are both memorable more recognizable. So, why should I have an animated logo designed for my brand? Consider the following reasons:

Hold Viewers Attention

One of the reasons that animated logos are a great idea is that they keep the viewer’s attention longer than traditional logo images. By creating an engaging animated logo, rather than just a graphic image, you could increase the level of engagement of your target audience and hold their attention much longer.

Increase Brand Awareness

The most important function of a logo is to create and promote your brand awareness. An animated logo is a great investment in your brand, and that is why so many companies choose to do it. Animated logos are both more memorable and are more recognizable to your audience and they may respond to what you have to say in a different way.

Better Storytelling

Another big advantage of creating an animated logo is that you will connect more emotionally to the viewer. Animation tells a story; it shows who you are and creates a connection with your viewer. Just with a simple animation, you may raise the interest level of your followers.

Once you’ve made the choice to have an animated logo designed for you, what platform can you use the new power of your logo on? Video has changed the way we look and react to content, just look at the booming popularity of Tiktok. Here are a few platforms to share your new logo with.

 Social Media

Use your animated logo to break through the clutter of feeds, your logo can make an impact with animation. Your followers can be your greatest form of advertisement. Posting your animated logo as a GIF will encourage sharing and reach a larger audience

Your Website

It takes seconds for a user to form an opinion about your website. An animated logo is an original way to entertain website visitors and make that first impression count.

Promotional Videos and Graphics

Promotional videos and graphics are popular and widely used today, you can make your content original and creative by adding a playful and engaging animate logo to all of your promotional content.

There’s nothing like an animation to bring life into your logo. It doesn’t matter what kind of industry you are in; an animated logo can add something to your brand that you didn’t have before. Something as simple as animating your logo can make a big difference for you and your brand so why not try it and see?

Contact me for when you are ready to add some motion to your brand’s logo!

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